5 Ways a Blog Boosts Business

Photo by Nick Morrison on Unsplash.

When was the last time you used a search engine to find irrelevant information from five years ago? Never? Same here. 

You want the most recent information available and you want it fast.

Need a chili recipe? A good deal on a new car? Need to find a plumber in your zip code? Wouldn’t you want to give your customers (and potential ones) the same thing? Of course!

But how? 

How do you get your business to rank higher in searches? 

Simple. Publish great content. 

How do you engage visitors and keep them coming back to your website? 

Easy. Publish great content. 

How do you prove that you're a leader in your industry and an expert in your field?

Same answer: publish great content.

Great content includes website landing pages, social media posts, ebooks, and podcasts. It also includes blogs.

A blog is a proven way to boost traffic to your company’s website. Great content engages readers and turns them into customers.

Blogs need fresh SEO content

An up-to-date blog with well-researched posts provides value to readers. It helps businesses put their best digital face forward. It lets people know they exist. A blog shouldn’t be the only tool in your kit, but a blog enhances any business website. 

A blog won’t solve all your marketing and sales problems. Nor should it. But they can and should play a key part in your marketing and sales strategy. The consistent publishing of SEO-focused content is key. SEO content includes keywords, links, images, and metatags. Use them all and boost visibility and increase sales and marketing efforts.

That said, it needs a steady stream of fresh content to work. You also need effective writing to deliver your message.

5 ways a blog boosts business

There are several ways a blog benefits a business. A blog gives websites a boost in search engine rankings and the great thing about blogs is, they’re alive!

They engage their audience and grow over time. To that end, great blogs are fun, educational, and informative. Blogs are interactive and bring people to your site and keep them coming back.

1. SEO boosts search rankings

SEO stands for search engine optimization. If your business has a website (and it should), you need to know about SEO.

2. Make personal connections

A blog lets people see that your business has personality—that it’s run by real people. Customers and clients want to feel connected to the companies they do business with.

3. Share your business philosophy

A blog creates a great opportunity for people to share your posts with their friends on social media. This is word-of-mouth in the digital age and it’s crucial to the success of any business.

4. Inform your customers

Before you can let people know the details about what you offer, you need to get them to your website. Draw them in so they can learn about who you are.

5. Engage your customers

It doesn’t matter what business you're in. Restaurant or hair salon, you want to attract customers. Fresh and engaging content keeps visitors returning to your site. The goal is to convert visitors into customers.

The elements of a good blog post

• An attention-grabbing content title and engaging content

• An opening paragraph that hooks the reader

• As mentioned above, SEO is a key

• An inspiring call to action (CTA): Call Now! Sign Up Today! Learn More! And everyone’s favorite: Try for Free!

• Great images

• Internal and external links

Take the next step!

Now you know the importance of having a blog on your website to attract and engage customers. So, what is the next step?

Find out how your business can get an affordable company blog.

Learn more!