How Inbound Marketing Increases Revenue

There used to be a thing called a door-to-door salesperson. It was this person's job to show up at your home completely unannounced and try to sell you something.

It worked well enough to keep many companies in business for decades. These salespeople sold everything from vacuum cleaners to life insurance. Of course, they had doors slammed in their face, but it worked. People bought products based on the salesperson’s pitch. 

We don’t buy cleaning brushes and kitchen knives from doorbell-ringing strangers anymore. That said, businesses still need to get their foot in the door to make sales. They still need to get into peoples’ homes.

Inbound marketing is a way to do this. It’s easy to start and it’s cost-effective. Here’s how inbound marketing gives your web traffic and sales a boost.

Endless Choices

There is no end to consumers' choices for products and services. They’re all a click away. We can try to reach them using traditional advertising methods. That said, most people, especially younger ones, are completely immune to these tactics.

Inbound marketing isn’t about eyeballs on a banner ad. It’s about eyeballs reading quality content on a website or blog for minutes not seconds. It still requires thought, effort, and strategy to make it effective. Users need something of value to keep them on the site and to keep them coming back.

Blogs and landing pages are a way to attract visitors to your website or blog. 

Elements of inbound marketing

There are three things a successful inbound marketing strategy must do:

• Attract — Grab their attention

• Delight — Give them an experience

• Engage — Make a connection

To do these things potential customers have to find you. 

Websites that sell

Websites are virtual storefronts. They entice people to step inside. Once in, an inbound marketing strategy gets them to buy products or sign up for services.

Have you heard of WordPress? It’s one of the most effective content management systems (CMS) available. It’s used to make attractive websites.

WordPress SEO features are great. There are also many free SEO plugins available to boost your website.

Building a searchable site that attracts, delights, and engages, increases revenue and growth.

Always be blogging

Blogs are an important piece of the inbound marketing puzzle. They are an excellent vehicle for showcasing content, i.e. your products and services. It’s a chance to convert eyeballs into clicks and clicks into sales. 

Well-written SEO copy helps your page rank higher in searches.

SEO converts visitors into customers. It makes sales and grows revenue.

For smaller companies without a full-time web developer, free SEO tools are available.

Use inbound marketing and grow your revenue!

Since it’s baked into assets you already own, inbound marketing is easy to scale. You can create a successful inbound marketing strategy on a shoestring budget. 

So, what are you waiting for?

Get in touch!

Now you know the importance of having a blog on your website to attract and engage customers. What is the next step? Contact CP Auman Writing Services to get content for your company blog today. Pricing is available for weekly and monthly posts.