What Is Evergreen SEO Content

When you search for something on the internet, are you looking for outdated results containing irrelevant information? Of course not.

If you want to drive traffic to your website and convert visitors into customers, you need to think about the content you offer. You need to make your content evergreen.

If you're wondering, what is evergreen content, it's content that stays fresh year-round, like the needles on a pine tree. Creating relevant content is a part of any successful content marketing strategy.

Creating evergreen content is beneficial to SEO, it's easy to create, and it helps drive traffic and boost your bottom line. Read on for some tips on evergreen content creation.

What is Evergreen Content?

Simply put, evergreen content stays relevant. News articles and movie and music reviews lose relevance quickly. Any current, trending topic gets stale fast, and of course, content related to seasons or holidays has limited relevance most of the year.

Why evergreen content is so effective is all about internet traffic. When a piece of content gets published, it has an initial spike in traffic which declines fast afterward. The goal with evergreen content is to keep that traffic steady after the spike. Even a basic understanding of web analytics will bear this out. 

Understanding SEO

Most business owners are familiar with SEO. SEO, or search engine optimization, happens when search engines crawl the web in search of content. Web pages and keywords get indexed, retrieved, and delivered as search results.

This happens every time you perform a search, like “freelance writers near me” or "hiring a freelance writer" Good evergreen SEO involves using relevant keywords, internal and external links, and providing what search engines determine is of value to the user. The search algorithm also judges previous traffic, which is why yesterday's news becomes less and less relevant.

To use one of the previous evergreen content examples, "freelance writers near me" will remain relevant. "creating holiday content for a website," will not have relevance year-round.

What is Evergreen Marketing?

Evergreen content has high value and should be a part of your content marketing strategy. It can be a real timesaver when you are temporarily out of things to promote on social media. It also works well for blog posts and guest blog posts for industry-related websites. It's good for content in email marketing newsletters and to link to landing pages and blog posts.

Tips for Creating Evergreen Stories

Here are a few tips for using evergreen content:

1. Avoid using statistics and studies where the results change over time

2. Build content around frequently asked questions

3. How-to guides and industry advice are great for evergreen pieces

4. Content-based on industry principles, definitions, and concepts works well

5. Refresh content and update information as needed

Get in Touch Today

I hope this post answers your questions about what is evergreen content. When you need help integrating this, or any SEO concepts, into your content and marketing strategies, get in touch.